The Best
Toyota Scions- the one at the far right is in the commercial
So, there is a Toyota Scion commercial and it is Eucharistic. You’ve seen it. It is the ad where the large wrecking ball is swinging between two orange Toyota Scions and a creepy child voice is saying “he loves me, he loves me not.” The wrecking ball smashes into one of the Scions and an authoritative man voice over says, “Love it or loathe it.”
This commercial realized that you aren’t selling a CAR you’re selling someone an identity. It’s saying buy our car and you will be saying you’re bold enough to drive a car people loathe.
The Worst
The Charmin Bear
Who makes these horrible Charmin commercials? The ones with the bears wiping their behinds? They’re either made by a crack addict, or the person who liked You Don’t Mess with the Zohan. The most recent addition to this SERIES of animated bear ass commercials is one where a kid bear takes too much radioactive colored ice cream and is about to have an accident when mama bear comes over and gives him a more reasonable portion.
It’s summer. I am eating ice cream. I don’t want ice cream in the same commercial that features a bear wiping his bottom and then shows a little animated star twinkling on said butt to show how clean it is.
The nastiest part is that the ice cream does spill (on the greedy father bear) and it looks like that awful paint food that they used in that awful, equally cracked out, Hook movie. Blasphemous! I’m not going to buy Charmin until all of these animated bear commercials are off of TV.
I’ve Learned a Lot
Blue Hippo has taught me something. And it is about advertising. Never make your ad look like a spot on a Home Shopping Network channel. The reasons should be obvious, boring, tacky, like being talked to by a used car dealer. What ad guy came up with the idea and who at Blue Hippo thought it was a good? If you do decide to make your ad look like QVC then you will be saying, “Our product is only for out of work losers who spend all day on the Home Shopping Network channel, buying things they can’t afford.”
Then, I thought about Blue Hippo and it IS only for out of work losers who buy things they can’t afford. Totally parabalic.
Recent Comments